Hispanic Marketing – mucho interesante
If you didn’t attend this AMA meeting you really missed a lot of very interesting information about a huge target market, the Hispanic market. You know being a marketer I am not fond of numbers and this presentation had a lot of them but it was all good. Good and amazing. Amazing because if you haven’t been involved in Hispanic marketing you’d be amazed to see all the statistics and demographics. What a marketing opportunity. Makes you want to sit down and start creating targeted programs immediately. And in case you do, don’t forget about all the things Mason & Bauza www.masonbauza.com talk about like myths, family, transcreation, culture, and the emotional components.
And when it’s all said and done, your Hispanic marketing that is, you can sit back with your whole family (extended too) and watch the commercials on TV (in their entirety…no flipping with the remote) or else listen to them on that Reggaeton station.
Adios
If you didn’t attend this AMA meeting you really missed a lot of very interesting information about a huge target market, the Hispanic market. You know being a marketer I am not fond of numbers and this presentation had a lot of them but it was all good. Good and amazing. Amazing because if you haven’t been involved in Hispanic marketing you’d be amazed to see all the statistics and demographics. What a marketing opportunity. Makes you want to sit down and start creating targeted programs immediately. And in case you do, don’t forget about all the things Mason & Bauza www.masonbauza.com talk about like myths, family, transcreation, culture, and the emotional components.
And when it’s all said and done, your Hispanic marketing that is, you can sit back with your whole family (extended too) and watch the commercials on TV (in their entirety…no flipping with the remote) or else listen to them on that Reggaeton station.
Adios
4 comments:
I loved the playful banter of the presenters.
PS: I love Kim's idea of a workshop on hispanic marketing
I'm in for the workshop, anybody else?
I once worked on a press release for a new product targeted to Hispanics so knew a little bit about the subject. The presentation was still an eye opener.
The presenters were fun and I loved the war story about Raid.
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