Client/Agency Relationships

Mary Perry, President of Promotions at Ryan Partnership, say that real fast a few times and it’s like a tongue twister. But there was no twist of the truth from Mary’s presentation at January’s meeting. She was right on the mark with her discussion about client and agency relationships. It’s true they are more difficult these days with lots of pressure on both sides from headcount, margins, revenue, etc, but that doesn’t mean you can’t get the most out of the relationship.

First, Mary told us that you’ve got to live by some basic principles or else it could result in a rocky road. Trust, respect, communication…sound familiar? How easy it is for us to forget them during these days of immediate gratification and movement at lightening speed. Then, Mary suggested a path of many different action steps along with following that all-time popular creative brief which should work to both parties benefit.

Members weren’t silent this meeting with lots of great comments and questions afterwards on the subject, and sharing of past experiences from both the client side and the agency side.

Don’t miss next month’s favorite meeting where AMA critiques the Super Bowl ads. There will be an impressive panel of professional marketers. Bring a friend and cast your official vote for favorite commercial. See you there!